Join us for a compelling Social Media News Live episode as we explore the intersection of innovation and brand storytelling with Kevin Lively, a former Disney Imagineer. Kevin reveals the magic behind crafting memorable narratives for beloved attractions like the Jungle Cruise and Zootopia, sharing his journey from a theme park skipper to an Imagineering storyteller.
During this episode, Kevin breaks down the essentials of creating immersive worlds and aligning them with your brand voice. He offers insights into maintaining the integrity of legacy experiences while introducing fresh, engaging updates. Kevin also sheds light on the importance of collaboration, from initial blue-sky ideas to the operational handoff, emphasizing the role of teamwork in bringing ambitious projects to life.
We also explore the fascinating details of Kevin’s latest creative endeavor, a world-building subscription box designed to inspire the next generation of storytellers. Whether you’re crafting a digital campaign or designing a physical space, this conversation is packed with actionable tips and imaginative inspiration.
Key Points:
- Crafting immersive brand experiences through storytelling and world-building.
- Balancing legacy narratives with innovation to engage modern audiences.
- Lessons from Disney Imagineering on teamwork, authenticity, and attention to detail.
- Leveraging storytelling to differentiate your brand and connect with your audience.
- Empowering future creators through imaginative tools and exercises.
Resources:
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JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.
Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.
