Bolt, an online check-out platform, debuted its first brand refresh in 2023 and ended up sparking a larger conversation around originality. Are the logos being designed today really that new, or just an echo of something that has come before them? Arthur Foliard, Creative Director at Koto, shares with us how his team approached the risk of pursuing such a strong and simple idea, as well as the criticism after the fact.
To see the change of brand for yourself, visit achangeofbrand.com or follow us on Instagram @changeofbrand.
Produced by Matchstic (matchstic.com / @matchstichouse), hosted by Blake Howard (@blakehoward), co-hosted by Tracy Clark, edited and scored by Landon Oseitutu, fact-checked by Jill Jeffries, written in part and produced by Brianna Belcher, and artwork by Rachel Jackson.
Podden och tillhörande omslagsbild på den här sidan tillhör Blake Howard . Innehållet i podden är skapat av Blake Howard och inte av, eller tillsammans med, Poddtoppen.
