Since 2013, the Happy Hickory Golfers in Japan have been a force in hickory golf. We've seen them represented with great joy at the World Hickory Open, for instance, and marvel at their event photos from countless outings in their home country. Alex Bruce— a native Scotsman— is one of the founders of the group, and a deeply dedicated advocate for hickory golf, worldwide. "How dedicated?" one might ask. So dedicated that he has one of the world's only hickory golf retail stores and he has been a guiding hand in supporting the World Hickory Open and St. Andrews Golf Company, organizations with long associations to his home turf in Scotland.
In this episode, I speak with Alex about his upbringing, his second life in Japan (where he has lived and worked and grown his family for decades now), and the challenges of growing a national hickory organization to scale over nine regions, 47 prefectures, and in a country of more than 2,300 golf courses, the oldest of which (Kobe Golf Course) dates to 1903. We speak about the first-ever AsiaPAC Open, as well, which debuts September 3-5, 2023, in Australia.
Alex is a joy to spend time with and our conversation makes it obvious why his endeavor in Japan is covered in nothing but enduring success.
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