In this episode I have the pleasure of chatting with The Founder of Reebok himself, Joe Foster - where we go way back to the origins of how everything started.
Joe started Reebok back in 1958 with his brother Jeff - and is now arguably one of the most successful entrepreneurs of the 20th century.
Joe has recently released his book, Shoemaker, his own spin on Nike founder Phil Knight’s book Shoedog - which takes you on a thrilling journey of how Joe grew Reebok from a small factory to one of the world’s most famous sports brands it is today. Joe is 86 years old now and has built up some profound knowledge over the years that you definitely don’t want to miss out on.
In this episode, you will learn:
How it all started
What it took to build Reebok
Why Joe had to stand up to his father
How taking risks was crucial to Reebok's success
Joe’s message to younger generations
Why mindset and consistency is everything
And so much more...
I hope you enjoy learning from Joe and his gripping storytelling as much as I did!
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