To say 2024 resembled a year of change for Xbox would be a bit of an understatement. Heading into a new year, the brand had all the momentum they had finally been seeking. They just delivered great, high profile exclusives in 2023 with the likes of a new Forza Motorsport, Starfield, and Hi Fi Rush, Game Pass delivered GOTY level experiences, and the Activision deal was finally done. Now, it was time to get down to business for the rest of the generation and Xbox did just that, only not in the way we expected. The reality is that the aforementioned momentum we all thought Xbox has ended up meaning very little. Their gaming brand barely generated profits in the final quarter of the year despite a highly anticipated Bethesda Game Studios game leading the charge. It was time for change and they made plenty. At the end of 2024, Xbox is now a multi-platform publisher, their dedication to future hardware is in question, and the social commentary surrounding their games has started to get messy. Combined with low quality deliveries in Shattered Space and Microsoft Flight Simulator 2024 as well as how divisive the long sought after Hellblade 2 ended up being and you have quite a lot to sift through. In a year full of negatives, can the Dukes find the positives, if any? How does 2025 shape up for Xbox with these changes now solidified? There's quite a bit to parse through, so let's get into one of the busiest years for Xbox.
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