Send us a Text Message.While everyone would talk about the importance of understanding your customers, it’s even more critical when working with stressed and distressed businesses. Most CEOs, when they are given an assignment for fixing a distressed business, all start with evaluating their team, but then what really moves the needle is the deep understanding of the customer and crafting strategies around that. But even that is not enough, as you would need enough liquidity to ensure that you...
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