One topic of conversation we haven't really discussed on the show is regarding the subject of NFTs - a topic that mystifies even the most forward thinking marketers and brand executives. Even if we understand the general concept, few of us really grasp how can they be used for brand marketing.Yet, it is undeniably the future and to compete the brands who are leveraging this are coming out ahead - just look at the likes of Dior and Louis Vuitton, not to mention small startups now sky rocketing thanks to their use of NFTs. Ok ok, so we understand the potential power, but where do you even? begin? Most of us are not technology platforms, nor do we have endless pockets to shell out. In this episode, Doug Neil, ex Universal EVP Doug Neil was named Marketing, Brand Chief At NFT Platform Chronicle breaks it down for us, and gives us the way of the land, alongside actionable insight on how you may want to use NFTs and what you can do to get started.

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