While most think of influencer marketing in terms of social media users representing consumer brands, what if you are a B2B company. Does influencer marketing translate well in a B2B paradigm? We are joined by Tim Williams, CEO of Onalytica, whose company has been helping B2B brands generate results with influencer marketing for nearly decade. He also explains the rationale behind their recent launch of the world's largest influencer marketplace - for B2B!
For more information:
•Onalytica: https://onalytica.com
•Amanda Russell: https://amandarussell.co
•Neal Schaffer: https://nealschaffer.com
Learn more about your ad choices. Visit megaphone.fm/adchoices
Podden och tillhörande omslagsbild på den här sidan tillhör Amanda Russell. Innehållet i podden är skapat av Amanda Russell och inte av, eller tillsammans med, Poddtoppen.
