On this week's show, Adam and Ben explore the complexities of implementing AB testing in email campaigns.
The hosts tackle the challenge of integrating AB testing into existing systems without causing disruptions and examine methods for experimenting with various elements like subject lines, calls-to-action, and email contents. They also discuss strategies for automating the selection of winning variants based on metrics such as opens and clicks.
Follow the show and be sure to join the discussion on Discord! Our website is workingcode.dev and we're @WorkingCodePod on Twitter and Instagram. New episodes drop weekly on Wednesday.
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With audio editing and engineering by ZCross Media.
Full show notes and transcript here: https://workingcode.dev/episodes/185-adams-ab-testing-mvp/
Podden och tillhörande omslagsbild på den här sidan tillhör Adam Tuttle, Ben Nadel, Carol Hamilton, Tim Cunningham. Innehållet i podden är skapat av Adam Tuttle, Ben Nadel, Carol Hamilton, Tim Cunningham och inte av, eller tillsammans med, Poddtoppen.
