Is your startup interesting enough to find investors?

What kind of effort does it take to have a startup?

Start ups are usually considered pretty sexy. They bring about cool new apps that your friends insist you just have to get. They disrupt the market with innovative new goods and services. They display their awesome company culture in such a way that working there becomes a goal in itself.

But what about the Business to Business startup? You don't hear a lot about those being the next hottest startup. Maybe not, but, because they cater to the needs of other businesses, they are really good at making money.

Today, we are roasting marshmallows with Alex Cojocaru, one of the co-founders of Licenseware, an open ecosystem of Software Asset Management applications that contains the collective work of thousands of experts, enabling businesses to make the most out of their licenses.

Alex started his career as an Analyst in 2011, and has had various roles with a focus on software asset management, data analytics, and software development.

In 2020 he co-founded licenseware, with the mission of commoditizing software license management.

Alex on LinkedIn:

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