But first, we discuss other topics. Recently Rossman has been seeing a change in the intellectual and political climate in modern sociology, with a shift from the positive to the normative. We explore the disjunction between public perception of the field (very left-wing), and the reality of it (much more empirical and rigorous), and how the two are slowly converging.
After a short digression on Napoleon Chagnon, I also asked him about how “knotty” our social networks are. How is it that some people seem to know many other people?
Eventually, we do discussion advertising, influencers, and a reconsideration of Malcolm Gladwell’s The Tipping Point twenty years on.
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