Future of Mobile Ad Revenue | 2022+ and 2021 Retro

We discuss mobile ad revenue and monetization going into 2022 and beyond.   

We initially talked about mobile ad revenue back in January and got a lot of great feedback. Check out the original video we did back in January:

- Mobile Ad Revenue in 2021   

So, what happened in 2021? 

Why didn't CPMs collapse and what are we seeing now? 

How did the market play out from our expectations back then going into IDFA to what actually happened?  

Content Overview: 

0:00 Intro 

1:06 CPMs & Ad Rev 

12:54 Contextual Ads 

15:00 Programmatic 

18:39 Genre + Hypercasual 

23:31 Operational Changes 

27:35 Data Transparency 

36:00 Data Wars of 2021 

52:19 Role of Admon Team 

56:38 Data Strategy Role   

59:55 Winners & Losers 

1:05:37 Industry Implications 

1:09:54 Predictions  

Speakers: 

- Josh Chandley, COO of WildCard Games

- Sofia Gilyazova, Head of Ad Monetization, SocialPoint (TakeTwo's Mobile Games Division)

- Offer Yehudai, Chief Marketing Officer, Digital Turbine/Fyber   

Read about it in the GameMakers newsletter: https://gamemakers.substack.com/

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