Business & Decision Expert Podcast strives to answer business questions in the domain of Data & Digital. For this episode, we will deep dive into the subject of Marketing Automation and how does Marketing Automation fit in the “new today”. For this episode Bjorn Andelhofs, Business & Decision Marketing Officer interviewed Rosie Van Den Broeck, Customer Success Manager at HubSpot. What we will discuss in this podcast episode:

- What are the best practices to start with marketing automation? - How to correctly understand your audience for your inbound strategy? - How to start your marketing automation strategy when all your data are not in placed? - How Marketing Automation is useful also to strengthen your relationship with your current customers. - How to measure & analyze your campaign results? - Why Sales & Marketing alignment is key for sustainable results? - How the pandemic has changed drastically the Marketing landscapes?

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