Business & Decision Expert Podcast strives to answer business questions in the domain of Data & Digital. For this episode, we will deep dive into the subject of Marketing Automation and how does Marketing Automation fit in the “new today”.

For this episode Bjorn Andelhofs, Business & Decision Marketing Officer interviewed Rosie Van Den Broeck, Customer Success Manager at HubSpot.

What we will discuss in this podcast episode:

- What are the best practices to start with marketing automation?

- How to correctly understand your audience for your inbound strategy?

- How to start your marketing automation strategy when all your data are not in placed?

- How Marketing Automation is useful also to strengthen your relationship with your current customers.

- How to measure & analyze your campaign results?

- Why Sales & Marketing alignment is key for sustainable results?

- How the pandemic has changed drastically the Marketing landscapes?

Podden och tillhörande omslagsbild på den här sidan tillhör Business & Decision Belgium. Innehållet i podden är skapat av Business & Decision Belgium och inte av, eller tillsammans med, Poddtoppen.