Episode 38: When not to chase shiny logos

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Peter and Alex discuss founder-led sales mistake #2: Spending too much time on bad-fit leads. 

They dive into:

• What makes a bad-fit lead? 
• How do you qualify for fit and what questions can you ask to get clarity around this?
• When are some examples you may continue working with non-ICP customers? 
• How do you know when to eject out of a deal midstream?

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