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Peter and Alex discuss one of the most common founder-led sales mistakes he's seen early stage founders make: assuming they have a brand when initiating outbound sales. 

They dive into: 

  • Why establishing a digital footprint ahead of going outbound is important
  • The value of offering lead magnets and thought leadership content ahead of asking for a meeting
  • Why personalization may not be what it once was
  • How to get your digital brand started and tips to start posting on LinkedIn

For the next episode they'll dive into Founder-Led Sales Mistake #2 so stay tuned for that discussion!

To get more sales advice from Peter, Subscribe to his YouTube Channel, check out Peter Ahn Sales School and get added to his newsletter for bi-weekly coaching nuggets!

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Decoding Sales

Episode 37: Avoid this founder-led sales mistake

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