Tremaine Emory is a boundlessly talented jack-of-all-creative-trades. Following a lengthy tenure at Marc Jacobs, he co-founded creative collective No Vacancy Inn, throwing legendary parties at Tom Sachs’ exhibition spaces, and designing exclusive t-shirts for Dover Street Market. At a dinner in London, an inside joke about a beat up pair of jeans became Denim Tears, a moniker for Tremaine and a lifestyle brand in its own right. Collaborations with Converse and Levi’s soon followed, but these projects weren’t just about selling Chuck Taylors or 501s. Like everything he does, Tremaine’s work with bigger brands has aimed to open up a dialogue about the black experience.
Tremaine, at heart, is a storyteller and a change maker. He has served as a nurturer of talent across the industries of fashion, music, culture, and art, working with the likes of Frank Ocean, Stüssy, ASAP Rocky, Virgil’s label Off-White, and Kanye West, who entrusted Tremaine with the roll of creative consultant and brand director of Yeezy from 2016 to 2018, calling him a “creative gardener”.
His perspective serves as a reminder that we should never doubt the potential impact of an individual, that where we’re from is just as important as where we’re going, and that sometimes, the best things really do happen after 10pm.
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