Stitching together a new kind of vision where pattern meets purpose, JJ Martin and her brand La DoubleJ are combining aesthetics and spirituality to bring expansive joy to the worlds of fashion and home decor. Originally launched in 2015, La DoubleJ has now grown to encompass ready-to-wear, accessories, home, bedding, and tableware, and has collaborated with partners from goop and Laduree to Cucchi, the Milanese pasticceria where JJ, for many years, sat writing her articles... The only person in Italy, in public, on a laptop.
JJ gives eloquent advice, not only on how to match patterns in our outfits and on our dinner tables, but also on how to identify and address our behavior patterns in life. In recent years her devotion to spiritual development has crossed over into her designs, notably in her first boutique, which opened in Milan in the Spring of last year, and features paper lotus leaves hanging from the ceiling, mannequins in mudra pose, and a sacred grotta with a pantheon of goddesses. Her perception of the divine feminine serves as an empowered rallying cry for a more balanced world, and her tough love approach to spiritual investigation reminds us that it’s all there for us, but we have to manifest it for ourselves.
We discussed degrees of maximalism, spiritual quickenings, elegance under pressure, and what it means to surrender, even if you’re kicking and screaming through the process.
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