Finding Your Way Through Fear: Lucas Alberg

Lucas is a dear friend, the author of two books, and currently the Sr. Manager, PR & Brand Communications at Hydro Flask. He is a masterful storyteller, so we discuss why stories are so compelling,  the essential elements to any good stories, and telling a your brand's story in a way that results in brand loyalty.Other topics discussed: The the Forest school his wife started and kids currently attendHow to beat procrastination How to spur on creativityInstagram: https://www.instagram.com/lucasalberg/Goodnight Great Outdoor: https://www.amazon.com/dp/1591938880/ref=redir_mobile_desktop?_encoding=UTF8&ref_=dbs_a_w_dp_1591938880_nodlTrail Running Bend and Central Oregon: Great Loop Trails for Every Season:https://www.amazon.com/Trail-Running-Bend-Central-Oregon/dp/0899978231/ref=sr_1_2?dchild=1&keywords=lucas+alberg&qid=1620674294&s=books&sr=1-2Forest Schools:https://www.growingwildforestschool.org/post/the-brief-history-heritage-of-forest-schools-around-the-world#:~:text=German%20forest%20schools%2C%20also%20known,state%2Dsupported%20daycare%20until%201993.