If you have been shopping for single serve wine options recently then you may have noticed that they're mostly in cans, boxes, or plastic bottles. Packaging not only has marketing impact on buyer perception, but it also impacts the taste of the wine! That's why Dana Spaulding created Wander + Ivy, a luxury single serve wine brand with sexy glass bottling for her high quality, sustainably sourced wines! In today's episode, I interviewed Dana about entering the wine industry with no prior experience selling or serving wine and the challenges she faced breaking into the market! So grab a glass of your favorite wine and press play to hear Dana's story and learn about this amazing female founded wine brand!
This episode is best viewed on my YouTube Channel: https://youtu.be/1YVNUpjnra4
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