Branding has never been more important than it is today, so in this episode I wanted to take you behind one of the most renowned branding and creative agencies in Spain, Morillas. Some 60yrs ago their founder was one of the first people to introduce graphic design into the marketing mix, and today they work with some of the worlds major brands and increasingly with startups. So I sat down with their 3rd generation CEO Marc Morillas, to understand how they start a the branding process, and their 3 steps approach to implementing one of your own. I certainly this conversation inspired to do the same with this channel. New things to come. Enjoy.
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