Darren Shaw SCHOOLS Ryan Stewart on Local SEO in 2024

Welcome to another MUST listen interview at The Blueprint Training.

This time I'm joined by the incredible Darren, founder of White Spark, to dive into the world of local SEO strategies specifically for law firms! 

We're talking reviews, Google Business Profile management, citations, and so much more! Darren shares his top tips for generating reviews, from leveraging character references to asking for feedback during intake calls.

We also explore the impact of review content, ethical review generation practices, and strategies for handling those pesky negative reviews. 

Listen to Darren as he advises on diversifying review platforms and highlights the importance of industry-specific citations. 

If you're a business looking to boost your local SEO performance, this episode is for you!

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Chapters:

00:00 - Introduction to Local SEO Tools
01:35 - Review Strategies and Citations in Local SEO
17:01 - Targeting Authority Directories
18:04 - Shift in SEO Focus
19:17 - Citations Overview
20:26 - Negative Review Management
21:35 - Response Strategy for Negative Reviews
30:32 - Verification Process Insights
37:53 - Link Building Strategies & Value of Links
42:50 - Challenges of Digital PR
44:55 - Click-Through Rate Manipulation
47:41 - The Role of Brand Recognition
48:29 - Driving Traffic to Websites
49:22 - Keyword Usage in Titles
51:04 - Google Business Profile Management
52:18 - Value of Google Business Profile Posts
53:25 - Finding Industry-Specific Citations