Chris Dreyer shares his journey from a history education degree to building a successful agency generating $13 million annually.
This discussion covers the importance of niching down, effective pricing strategies for different legal fields, and competitive link-building techniques.
Chris emphasizes understanding client needs, delivering results and operational strategies, including outsourcing link building and expanding services to include paid search and design.
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KEY NOTES:
00:00 - Introduction to Chris Dreyer 05:33 - Pricing Strategies for Different Legal Areas 10:48 - Challenges in Different Law Practices 12:02 - Customizing Services for Client Needs 18:21 - Link Building Strategies in Competitive Markets 21:01 - Itemizing Costs for Clients 22:32 - Transitioning from B2B to Legal Clients 24:31 - Outsourcing Design and Development 35:46 - Value-Based Pricing Strategies 38:25 - Marketing Messaging Focus 42:10 - Pass Through Model Explanation 47:15 - Content Strategy and In-House Production
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