In Episode 39, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined Stefania Gvillo, Chief Analytics & Insight Officer at Domino's, where they discuss how to be a better data storyteller to drive better business impact, which includes;
- Understanding what matters to your audience
- The link between value and effective storytelling
- Focusing on what drives decisions and not what is cool and insightful
- The importance of perception and how storytelling can reshape it
- Why your language determines your impact
- The storytelling nuances between B2B and B2C
- Why you should never refer to your stakeholders as clients
- Why you should be a journalist and not a novelist
- Case studies where storytelling changed outcomes and led to success.
- Strategies for upskilling your team in storytelling and influencing.
- Constructing your team with storytelling and influencing skills in mind
- Practical tips for improving storytelling skills for listeners
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