Financial institutions may build customer interaction, share of wallet, transaction frequency and spending, in addition to brand loyalty. Consumers increasingly view ‘rewards’ as a form of currency that they ascribe a value to that is integral to the shopping experience. Such loyalty programmes can influence purchasing decisions and spending habits. Robin Amlôt of IBS Intelligence speaks to Denis Brosnan, Portfolio Manager at CORA Group (pictured) about building a portfolio of loyalty businesses, and to Beth McCoy, President of RewardOps, which sits at its nexus.
Podden och tillhörande omslagsbild på den här sidan tillhör IBS Intelligence Podcasts | A Cedar Consulting Unit. Innehållet i podden är skapat av IBS Intelligence Podcasts | A Cedar Consulting Unit och inte av, eller tillsammans med, Poddtoppen.
