Niklas Brantberg and Alex Papaconstantinou are the visionaries behind Overtone Studios, a pioneering company that is transforming music curation through data-driven insights. With a commitment to supporting independent artists, Overtone Studios offers a 50-50 revenue split model that empowers musicians in the streaming era. Following their acquisition by Epidemic Sound, they continue to push boundaries in how mood-based music is curated and consumed. Their expertise spans music technology, artist partnerships, and the evolving role of AI in creative processes.
In this episode, Michael Walker sits down with Niklas and Alex from Overtone Studios to explore how data, AI, and strategic partnerships are shaping the future of music curation and artist success.
Key Takeaways:
How Overtone Studios is using data to revolutionize music curation and discovery.
Why AI is an essential tool for music creation but should never replace human creativity.
The opportunities and challenges independent artists face in monetizing their music in the streaming age.
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