Oskar Eichler is the Founder & CEO of Songstats, the leading music analytics platform trusted by more than 10,000 artists, labels, and industry professionals to track real-time performance across 14 major streaming and social platforms. A serial entrepreneur and music producer, Oskar previously founded and sold Arcane, served as COO of 1001Tracklists, and built a YouTube channel with over one million subscribers. Today, he's helping creators leverage data, AI, and social insights to make smarter marketing decisions while building sustainable careers in music.
In this episode, Oskar joins Michael Walker to explore how independent artists can use music data, social media analytics, and AI to make smarter marketing decisions, build stronger brands, and create authentic connections with fans.
Key Takeaways
Learn how to use streaming and social media analytics to make smarter release, marketing, and audience growth decisions.
Discover why authenticity, storytelling, and branding are becoming the biggest competitive advantages in an AI-driven music industry.
Gain practical strategies for building a recognizable artist brand, growing your community, and turning data into long-term career growth.
Podden och tillhörande omslagsbild på den här sidan tillhör
Modern Musician. Innehållet i podden är skapat av Modern Musician och inte av,
eller tillsammans med, Poddtoppen.
