I know that niching down and focusing on one target market can feel extremely nerve wracking. But what if it was the one thing keeping you from reaching clients and customers all around the world?
My guest today, DJ Eric Rhodes, knows the power of niching down, protecting his creative time, and making big bets on himself. It all started with what most people called a foolish move when he ordered all the DJ gear he needed with his student loan money while in college. And while it might have seemed foolish then, it’s certainly paid off. Today, Eric has generated over a million followers on TikTok—and turned them into raving fans for his business.
In our conversation, Eric reveals how he finds time to nurture and protect his creative side—and why you must do the same thing if you want to avoid burnout and keep your business growing. Plus, Eric shares a simple, yet overlooked strategy he uses at every wedding he DJs (that often gets him mistaken as a family member!) and how you can apply that same principle to help grow your business. And make sure to stick around till the end—because Eric created a special music mash-up just for our listeners.
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