An interview with Wes Bush. Wes is the founder of ProductLed, a company aiming to teach the world how to build products that sell themselves. He's also the author of the book "Product-Led Growth".
We speak about a lot, including:
How a career in B2B SaaS working in demand generation started to make him suspect that there was another way to generate demand
How his passion for simplifying led him to start simplifying product onboarding to allows users to get to value soonerThe problems of moving from sales-led to product-led when you haven't spent any time on your product's UXThe problems of enterprise "whale hunting" leading to products that are overcomplicated and difficult to useHow a desire to get to the heart of the problem, and teach his clients, led to writing a leading book on product-led growthWhether salespeople should feel threatened by product-led growth, or whether it's an opportunity for themHow product-led growth affects the marketing team and whether it's the end of traditional marketingWhether some companies are just not ready to become product-led, and some of the reasons it doesn't make sense to be soHow companies know when it's time to transition from sales-led to product-led, and the first steps to takeWhether there are some types of companies that actually want to be sold to and would resist product-led approaches
And much more!
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