The Behavioral Economics in Marketing’s Podcast

The Behavioral Economics in Marketing’s Podcast

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Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct...

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Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.

Podden och tillhörande omslagsbild på den här sidan tillhör Sandra Thomas-Comenole. Innehållet i podden är skapat av Sandra Thomas-Comenole och inte av, eller tillsammans med, Poddtoppen.