Strategic Approach to Furniture-as-a-Service
How integrated should a Product-as-a-Service proposition be in the core business? If an existing company starts a new as-a-service business, this question needs to be answered.
In this episode, Rob Keulemans, Chief Commercial Officer at Royal Ahrend, describes the organisational journey of their Furniture-as-a-Service proposition. After a separate start, significant elements of FaaS are now part of core processes and systems.
This episode is the 13th in the series PaaS Decoded, 16 conversations about the fine details of product-as-a-service.
People:
Rob Keulemans, Chief Commercial Officer, Royal Ahrend
https://www.linkedin.com/in/rob-keulemans-1438831/
Patrick Hypscher, Co-Founder of Green PO, Expert in Sustainable Business Models
https://www.linkedin.com/in/hypscher/
Chapters:
00:00 Intro
01:57 The level of integration of Furniture as a Service
03:17 FaaS Sales done by normal Sales Team
08:53 Avoiding Cannibalizing Incentives
09:56 Financing via a Special Purpose Vehicle
10:51 Offering the full product range - designed for Circularity
15:22 Refurbishment Operations as new field for and beyond FaaS
16:24 FaaS using existing Logistics Processes
17:03 Introducing a Circular ERP System for the whole company
20:42 RFID Tags and QR Codes as identifier
22:53 Gradual integration of processes
23:57 Strategic Decision to seize the opportunity of lasting furniture
27:23 More flexible service adjustments as the next challenge to solve
29:32 The need for a lasting product designed for disassembly
30:21 Professionalisation of the Refurbishment Industry
About Royal Ahrend, from website:
Ahrend is an international leading expert in the field of professional work environments. For almost 125 years, Ahrend designs and creates inspiring, innovative and healthy working environments. Ahrend specializes in Activity Based Working concepts, where well-being and productivity of the user are the central points of focus.
Further Links:
https://www.ahrend.com/en/solutions/furniture-as-a-service/
Transcript:
See the episode page for the transcript https://circularity.fm/royal-ahrend-from-a-separated-startup-to-an-integrated-business/
