The PaaS Essentials
What insights do board members need to know, and what decisions must they make before starting a product-as-a-service proposition?
Product-as-a-Service may look easy but is transformative for customers and the operating company. Being aware of the requirements and pitfalls helps to succeed.
In this episode, Mailin Jappé, formerly Director Device-as-a-Service and Patrick Hypscher look back at the fifteen episodes of PaaS Decoded and wrap it up for board members.
This episode is the 16th in the series PaaS Decoded, 16 conversations about the fine details of product-as-a-service.
People
Mailin Jappé, formerly Director Device-as-a-Service (XaaS) EMEA at Acer
https://www.linkedin.com/in/mailin-japp%C3%A9/
Patrick Hypscher, Co-Founder of Green PO, Expert in Sustainable Business Models
https://www.linkedin.com/in/hypscher/
Chapters
00:00 Intro
02:51 1. Why start as-a-Service? Acer's answer
03:42 Industry shifts and circularity as main motivators
06:13 2. How to assess my as-a-Service readiness?
07:08 A clear value proposition based on a suitable product is needed
10:26 B2B propositions need a strong service advantage
14:13 Be prepared to enhance your IT
17:08 It's not about target audiences but use-case scenarios
20:03 Have a product that is suitable for PaaS
22:03 Be aware of rebound effects and measure the impact of the PaaS model
25:18 Provide a milestone-bound learning budget
27:00 Understand the different profitability mechanics of Product-as-a-Service
30:03 Align sales incentives correctly
34:07 How to assess your readiness level
35:12 Make or Buy, but always iterative
39:31 Innovation level and agile-readiness as leading factors
43:03 3. What are the deliverables a board needs to provide?
43:39 Provide long-term commitment
45:18 Understand the financials
46:14 An explorative culture and a Mini CEO
48:38 Define your why and try it
49:06 More Flexibility and Connectivity ahead
About Mailin Jappé
Mailin Happé studied business administration and management at the European Business School in Oestrich Winkel and Hongkong. After her degree she joined Acer, stayed for over 16 years and earned a MBA from IE Business School during that period. She was Head of Sales Operations EMEA and Director Business Operations and Transformation EMEA. Finally, she build up Acer’s Device-as-a-Service Business and served as Director Everything as a Service.
Further Links
https://emea-acerforbusiness.acer.com/offer-acer/device-as-a-service/
Transcript
See the episode page for the transcript: https://circularity.fm/everything-a-board-needs-to-know-about-product-as-a-service/
