From product design to systems change
Every Product-as-a-Service needs a product in the first place. A well-designed product supports the success of the subscription proposition.
The Cradle to Cradle school of thought paved the way for circular thinking in product design. Products should be designed so that their materials and components can be repaired, repurposed, or recycled indefinitely.
In this episode, Nora Sophie Griefahn, Co-Founder and Executive Director of the Cradle to Cradle NGO connects circular product design with Product-as-a-Service.
This episode is the ninth in the series PaaS Decoded, 16 conversations about the fine details of product-as-a-service.
People
Nora Sophie Griefahn, Co-Founder & Executive Director Cradle to Cradle NGO
https://www.linkedin.com/in/nora-sophie-griefahn-575306b8/
Patrick Hypscher, Co-Founder of Green PO, Expert in Sustainable Business Models
https://www.linkedin.com/in/hypscher/
Chapters
00:00 Intro
01:32 System change over personal behavior
02:32 The relation of cradle-to-cradle and the circular economy
06:53 A high quality of products is needed
10:31 Cradle to Cradle organisations and layers
12:42 Starting to think about the problem first
15:58 The benefits of Product-as-a-Service
20:51 Freedom to circulate across multiple spheres
27:12 Water Meters and wood for terraces as examples
31:05 A call for regulation allocating the true costs of mining virgin materials
33:58 A call for changing the whole company
35:42 Towards a combination of PaaS and suitable product design
About Cradle to Cradle NGO:
The Cradle to Cradle NGO (C2C NGO) is a non-profit, non-governmental organisation based in Berlin that is committed to the dissemination and implementation of the Cradle to Cradle concept.
Further Links
https://c2c.ngo/en/
https://c2c-congress.org/en/
https://www.lorenz-meters.de/
https://www.novo-tech.de/
Transcript
See the episode page for the transcript: https://circularity.fm/cradle-to-cradle-ngo-from-product-to-performance/
