Designing PaaS models for a positive impact
Description
Do PaaS models reduce overall resource consumption? Enhancing circularity is one motivation for starting PaaS. But PaaS does not necessarily deliver on that promise. It requires monitoring consequences and benchmarking them with other behaviours.
In this episode, Ankita Das, PhD Researcher on Circular Business Models at Circular X at Maastricht University, explains the origin and character of rebound effects. She does not stop there but shares common mitigation strategies and ways to implement rebound thinking in the early design process of a business model.
This episode is the seventh in the series PaaS Decoded, 16 conversations about the fine details of product-as-a-service.
People
Ankita Das, PhD Researcher on Circular Business Models, Circular X at Maastricht Universty
Patrick Hypscher, Co-Founder of Green PO, Expert in Sustainable Business Models
Chapters
00:00 Intro
02:14 Definition of Rebound Effects & Backfiring
04:33 Extra or careless consumption
06:33 The difference between rebound effect and unintended consequences
09:44 PaaS-specific rebound effects
14:16 Measuring rebound effects
17:23 Making rebound effect scanning part of pilots
19:45 Common mitigation strategies
21:41 On rebounds caused by sufficiency & refuse strategies
23:26 Be aware the bad impacts before you start
About Circular X (from website):
Circular X is a European Research Council (ERC) funded research project focused on experimentation with circular service business models. It will run from 2020-2025 and aims to support the acceleration of the business transition towards a Circular Economy through tools, methods and cases in collaboration with businesses, large and small.
Further Links:
Jevons Paradox: https://en.wikipedia.org/wiki/Jevons_paradox
How do companies measure and forecast environmental impacts when experimenting with circular business models? https://www.sciencedirect.com/science/article/pii/S235255092100292X
The Circular Rebound Tool: A tool to move companies towards more sustainable circular business models https://cris.maastrichtuniversity.nl/en/publications/the-circular-rebound-tool-a-tool-to-move-companies-towards-more-s
Miro Template The Circular Rebound Tool https://miro.com/miroverse/the-circular-rebound-tool/
Homie pay per use https://www.homiepayperuse.com/
Circular X https://www.circularx.eu/
Transcript
See the episode page for the transcript: Linkbeschreibung
