Today, Devin talks to Tanner, the Vice President of Fuelab.
The conversation centers on automotive sponsorships, focusing on time attack and drifting. Key points include building long-term sponsor relationships, clear communication, marketing value of different cars, and creating engaging content. Devin and Tanner emphasize enthusiasm for brands, personable communication, and dealing with gatekeepers. They rank racing disciplines, noting off-road racing's success and challenges in grassroots time attack and autocross. The role of technology, like ECUs and tires, is also discussed. Overall, the emphasis is on creating content that resonates with the audience and provides ROI for sponsors.
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