Are you Boot-strapping your business? You’re not alone. Even the huge E-Comm brands that we often talk about on this show - they had to start from somewhere, and most started from scratch.
If you’re tight on cash and in the early phases of your business, every penny counts, and you need every dollar to work for you! In this episode, Pepijn Hufen (CEO of the Smart Marketer Agency) looks back at his humble beginnings and shares what he would do if he were starting from square one again.
He breaks down exactly what he would do to launch Meta Ads with just $1000 in budget so that you can have a simple and smart plan to follow. Whether you’re starting out, starting again, or if everything you’ve tried isn’t working, this episode will give you clarity and confidence on how to proceed.
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LINKS
Pepijn Hufen, on Twitter, https://twitter.com/ and Instagram, https://www.instagram.com/pep_hufen/
Ep. 158, The Four Stages Of Scaling Facebook Ads https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407?i=1000623662285
The Smart Marketer Agency, https://smartmarketeragency.com/
TIME STAMPS
01:00 Let's Dive In: Everybody Starts Somewhere
02:32 "And that is the benefit of direct response advertising. You start from zero; you start with a small budget, but you can get momentum. You can get a feeling if your Product, your offer, your messaging has something to it if you can actually acquire customers with it." Pepijn Hufen
05:33 First, Let's talk about your Product.
09:24 The best advice regarding sales pages, product pages, pre-sale articles
11:25 How to set up your Ad account
14:23 Where to start with your Creatives
15:34 A few notes about Ad Copy
17:15 What to do when you launch your 32 Ads
18:23 Look at these metrics
22:25 In Summary
