Irem Isik is Head of Marketing at Storyly where they’re all about helping you get the right content into the right places on the buyer journey – from discoverability to post purchase. Irem also spent most of the 2010s working at huge consumer facing brands in the CPG space – like Lipton’s Tea, Wall’s Ice cream and Nestle!
In this episode, we discuss:
Why you need to embrace different content formats
Personalization of content
Customer research and customer-centricity
The role of technology in content marketing
Dive in:
[03:33] Content marketing focuses on customer engagement, sales.
[07:21] Repurpose content considering customer intent and format.
[11:27] Miss rich research in B2C, customer engagement vital.
[14:00] Content positioning varies across web and mobile.
[18:55] Stradivarius excels in engaging, native video content.
Podden och tillhörande omslagsbild på den här sidan tillhör Chloe Thomas. Innehållet i podden är skapat av Chloe Thomas och inte av, eller tillsammans med, Poddtoppen.
