In this ABM Done Right Podcast, Chris Rack (CEO of MRP) mentioned that most intent is nothing more than intent to learn vs. intent to purchase. By listening to this episode, you will learn how to differentiate between the two different types of intent -- and what you need to do from an ABM standpoint based on where the buyer is in their journey.

Podden och tillhörande omslagsbild på den här sidan tillhör Kristina Jaramillo and Eric Gruber. Innehållet i podden är skapat av Kristina Jaramillo and Eric Gruber och inte av, eller tillsammans med, Poddtoppen.