We’re talking about all things loyalty in this block-buster episode with Zach Goldstein, the CEO of Thanx. Zach and Jen discuss why loyalty is broken, with 80% of Fast Casuals and QSRs looking to improve and invest in better loyalty strategies.
The conversation emphasizes that the future of restaurant loyalty is here, now. It's data-driven, personalized, dynamic, and poised to redefine how guest loyalty is built and delivered for restaurant brands.
Moments to listen for:
The true definition of “loyalty”
Shortcomings of "Loyalty 2.0" and the potential of "Loyalty 3.0”
Learnings from other industries - hotels & airlines
The shift towards digital-first strategies
Ways personalization has proven to improve engagement and customer retention
The unspoken element all loyalty programs need to succeed (hint: it starts with a "C")
Thanx is the leading loyalty and guest engagement platform to grow restaurant customer lifetime value in the digital era - without relying on expensive discounts
