As they prepare for holiday promotions, my clients often ask, “How can I stand out from the competition during the holidays?” While I get asked about being competitive all year, the answers are slightly different this time of year. Holiday promotions have a unique energy and strategy, so I’m sharing how you can make your online business more competitive over the next several weeks. Let’s dive in!
In This Episode, Jennie Discusses:
The Grunt Test: Ensuring your messaging is clear and immediately understandable.
Leverage Personalization: Using data to create tailored experiences for your customers.
Follow the Numbers: Tracking and analyzing performance metrics to guide your strategy.
Amp Up the Social Proof: Highlighting reviews, testimonials, and user-generated content.
Optimize for Mobile Shoppers: Catering to the growing number of mobile holiday shoppers.
Upgrade Your Digital Marketing Strategy: Implementing advanced techniques to stay competitive.
Timestamps:
00:00:00: Introduction to holiday marketing strategies.
00:05:15: Understanding the Grunt Test for clear messaging.
00:12:30: Personalization strategies to engage customers.
00:20:45: The importance of tracking performance metrics.
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Podden och tillhörande omslagsbild på den här sidan tillhör Jennie Lyon. Innehållet i podden är skapat av Jennie Lyon och inte av, eller tillsammans med, Poddtoppen.
