Jennie Lyon shares strategies to maximize your digital marketing budget during the holiday season. She provides actionable insights to help you allocate resources effectively and achieve a higher return on investment (ROI).
In This Episode, Jennie Discusses:
Prioritizing Your Winning Promotions: Focus on campaigns that have historically performed well to ensure optimal use of your budget.
Investing in Retargeting Campaigns: Re-engage previous visitors and customers to boost conversions.
Using Social Media to Your Advantage: Leverage platforms where your audience is most active to increase engagement.
Leveraging Your Email List: Utilize email marketing to reach your subscribers with personalized holiday offers.
Diversifying Your Content Marketing: Create various content types to appeal to different segments of your audience.
Doubling Down on Conversion Rate Optimization (CRO): Enhance your website and landing pages to improve conversion rates.
Utilizing a Digital Marketing Expert: Consider consulting with a professional to refine your strategies and execution.
Timestamps:
00:00:00: Introduction to maximizing your digital marketing budget for the holiday season.
00:03:45: Prioritizing your winning promotions.
00:08:20: Investing in retargeting campaigns.
00:12:10: Using social media to your advantage.
00:17:05: Leveraging your email list.
00:22:30: Diversifying your content marketing.
00:27:15: Doubling down on conversion rate optimization (CRO).
If you enjoyed this episode, please subscribe and leave a review on your preferred podcast platform. Your feedback helps us reach more listeners and improve our content.
Podden och tillhörande omslagsbild på den här sidan tillhör Jennie Lyon. Innehållet i podden är skapat av Jennie Lyon och inte av, eller tillsammans med, Poddtoppen.
