Podcast Episode 191 of the Make Each Click Count Podcast features Ben Billups, founder of NOBLE agency, a mastermind of email and SMS marketing strategies for e-commerce brands.
In this episode, Andy and Bill delve deep into the ever-evolving digital landscape, discussing the cautious use of AI in content creation and targeted promotions. They navigate the strict waters of SMS privacy laws and how to maximize its distinct high open rates without overwhelming your customers.
As they explore best practices in email and SMS, Ben breaks down segmentation strategies that distinguish between prospects, existing customers, and valued VIPs and warns against the pitfalls of over-segmentation, even during busy periods like Black Friday.
Tune in as Ben shares success stories, practical tools for enhancing deliverability and engagement, and Noble's ambitious guarantee to make clients a dollar per subscriber in record time—or work for free until they do.
So whether you’re a beauty, fashion, health, or wellness e-commerce brand or just keen on growing your online presence wisely, this episode is packed with insights to help you make each click count. Don't miss Ben's insider tips on list growth and the fine balance between proactive marketing and user privacy.
Let's get set to learn, adapt, and grow with Ben Billups. Here we go!
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ABOUT THE HOST:
Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.
New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.
