Most corporate leaders say they want innovation. What they actually reward is the opposite.
And then one day — usually the moment someone gets promoted to the top — the rules change.
Suddenly you need vision, ideas, creativity. Nobody told you that was coming. Nobody taught you how.
Founders know this feeling from day one. The pressure to create something new, with limited resources, no roadmap, and no safety net.
The skill that gets both of these people through that moment has a name. It's called product thinking. And if you haven't heard of it — you're almost certainly already doing it. You just don't know it yet.
In this episode:
Why innovation was never everyone's job inside corporations — and what changes when you reach the top
What product thinking actually is and why it's now a non-negotiable skill
Why founders and senior executives are solving the same problem from different directions
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