If you think product development comes after business strategy, you're leaving money on the table and falling behind your competitors. Don’t do that.
In this episode, you'll learn why smart business leaders are using prototypes as a strategic weapon - so you can do it too.
You'll learn:
- Why your 50-page strategy doc is worth less than a tested napkin sketch
- How your "small" idea might actually be a golden goose in disguise
- The real reason PowerPoint presentations don't get funding (spoiler: they're boring)
- Why waiting for the perfect strategy is like waiting to get in shape before going to the gym 🤷♀️
Perfect for corporate innovators who are tired of death by PowerPoint and non-technical founders who think they need to write War and Peace before building anything.
Warning: This episode contains dangerous levels of common sense and might cause sudden urges to actually build something.
Timestamps
00:00 Introduction
01:07 Prototyping as a Strategic Weapon
02:47 Importance of User Feedback
06:08 Investment Risk and Prototyping
09:03 Prototypes in Marketing and Team Building
For the transcript, go to: https://www.techfornontechies.co/blog/228-why-smart-leaders-prototype-first-strategise-later
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