In this episode of the Super Entrepreneurs Podcast, we're joined by John Horn, CEO of StubGroup, a premier Google Ads agency that has generated over $400 million in revenue. Specializing in performance-driven solutions, StubGroup has successfully served Fortune 500 organizations, multimillion-dollar retailers, and local businesses, all while helping companies maximize their digital marketing profitability. Tune in as we explore the strategies behind boosting your digital ROI with insights from a true industry leader.
Chapter Stamps:
00:50 Welcome and Guest Introduction
01:39 Starting a Business: Organic Growth vs. Paid Ads
04:53 Challenges and Benefits of Paid Advertising
05:44 Effective Budgeting for Advertising
07:26 The Role of AI in Advertising
09:35 Future of Ad Agencies in the Age of AI
14:10 Impact of AI on Search Engine Results
18:37 Common Misconceptions in Advertising
21:16 Keyword Strategy Tips
24:25 Conclusion and Farewell
Pullout Quotes:
"In digital marketing, it’s not just about spending more; it’s about spending smarter."
"We focus on performance-driven solutions because every dollar spent on ads should lead to measurable results."
"Our goal at StubGroup is to turn digital marketing into a profitable engine for businesses, whether you're a Fortune 500 company or a local shop."
"The key to a successful Google Ads campaign is understanding your customer’s journey and tailoring your strategy to meet them where they are."
"Data isn’t just numbers; it’s a roadmap to maximizing your ROI in digital marketing."
Social:
Website: www.stubgroup.com
Linkedin: https://www.linkedin.com/in/johnjhorn1
Instagram: https://www.instagram.com/stubgroupadvertising
Meta: https://www.facebook.com/StubGroup/
Disclaimer: Please be aware that the opinions and perspectives conveyed in this podcast are solely those of our guests and do not necessarily represent the views, ideologies, or principles of Super Entrepreneurs Podcast, its associated entities, or any organizations they represent or are affiliated with. We provide a platform for discussion and exploration, and the content of each episode is understood to be independent expressions from our guests, rather than a reflection of the beliefs held by the podcast or its hosts.
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