On today's episode of Visibility Talks I am joined by the excellent Laura Robinson from Worditude! Laura is a marketing mentor and copywriter (I am proud to recommend her on my Sassy and Soft page). We had a really interesting conversation about making marketing and selling decisions about what suits YOU rather than an imaginary ideal client.

In her own words

Laura is a marketing mentor for people who sell their expertise online as 1-1 services, courses, memberships and group programs, helping them put themselves first (instead of an imaginary ideal client).

Topics we cover in this conversation

  • About how Laura started her business as a busy mum needing to earn extra money + what she learned in the early days that she wished others knew?

  • Examining your own needs and how to make your business work around them

  • What Laura's favourite part of being visible is (I like to call them your sausage rolls)?

  • What’s your cheese + pineapple sticks (least favourite) part of being visible? 

  • The joys of Voxer and adapting your business

  • Our attitude to selling and the concept of the bombastic bully we fear we are, and the humble mumbler we really are, and how to get out of that cycle

  • Making decisions on what suits you - sounds like a dream, where do we start?

  • Making money hands-free - doesn’t that involve loads of tech?

  • Managing your business with a chronic illness, I know a lot of listeners will relate to this. How do you do it?

  • Managing your capacity

  • Sharing responsibility with your clients

  • Defining your own success

A big thank you to Laura for being such a brilliant guest! I learned so much and I hope you do too.

You can find out more about Laura here and follow her on Instagram here.

Thanks for listening!

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