Michelle Cordeiro Grant is the founder and CEO of Gorgie, a better-for-you, clean energy drink created by women, for everyone.
Michelle is an incredible entrepreneur who sold her first business, Lively, for over $100 million in just three years. Inspired to launch a new venture, she identified a gap in the market for accessible, health-focused energy drinks, leading to the creation of Gorgie. Combining wellness with strategies from the beauty and fashion industries, Michelle crowd-sourced ideas through social media to develop a vibrant, community-driven brand. Today, Gorgie’s bold cans represent energy and fun, embraced by a diverse community—from fashion lovers to fitness enthusiasts and professionals across industries—proving that wellness can be stylish, inclusive, and accessible for all.
In this week’s episode, we sit down with Michelle to discuss her journey from leaving a corporate career to launching her first business, inspired by the birth of her daughter. She shares what motivated her entrepreneurial leap, the value of "living in beta," and embracing imperfection. Michelle opens up about the process of selling Lively and how community feedback shaped her latest venture, Gorgie. She also provides practical strategies for turning ideas into products. We delve into the challenges of product development, navigating both direct-to-consumer and retail landscapes, and the building a growth-oriented team. She shares the power of cultivating an abundance mindset, her hacks for staying focused and optimistic, the role of mentorship, and so much more.
In this episode, we’ll talk to Michelle about:
* Living in beta allows for growth and exploration. [03:30]
* Michelle's mindset for life and business. [05:48]
* Letting go of perfection can lead to unexpected success. [07:18]
* The power of mindset shifts throughout the day. [10:36]
* Selling her first business, Lively, and resetting her life goals. [13:05]
* The origin story of Gorgie. [16:49]
* From idea to product: Engaging communities through surveys. [19:13]
* Getting into Whole Foods. [20:54]
* Key components of a strong brand. [22:45]
* “Proximity is power.” Lessons from Tony Robbins. [28:09]
* Product launches and iterative growth. [29:53]
* Navigating DTC and retail sales channels. [37:00]
* Challenges of hypergrowth. [40:14]
* Problem seekers vs. problem solvers. [45:12]
* How Michelle keeps an abundant mindset. [46:55]
* Prioritizing family and meaningful relationships. [52:55]
* Being comfortable with imperfection. [56:27]
* Future plans for Gorgie. [57:53]
This episode is brought to you by Beeya:
* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya’s seed cycling bundle.
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Follow Yasmin:
* Instagram: https://www.instagram.com/yasminknouri/
* Website: https://www.behindherempire.com/
Follow Michelle:
* Website: https://getgorgie.com/
* Instagram: https://www.instagram.com/getgorgie/
* Instagram: https://www.instagram.com/the_michellegrant/
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