Executives are finally beginning to understand the power of participating in digital channels.
“What if I mess up?”
“Why would anyone want to hear from ME?”
Those WERE the common excuses until about five years ago when the trend lines changes and it was more common for executive leaders to BE on social media than not.
Still, most sound like cheerleaders for their company don’t they? We aren’t REALLY getting to know them, just where they work and a less-than-subtle message about why we should support or even patronize their organization.
How to help them sound more authentic? More real? Maybe there is a way.
Listen For 08:12 Playing it Safe: Executives “Dipping Toes” in Social Media 09:11 Frank Cooper’s LinkedIn Masterclass 10:30 Sarah Blakely’s Authentic Instagram Approach 14:05 Injecting Personality Into Executive Communication 15:42 Connecting Through Emotion, Humor, and Value 22:20 The Professional-Authentic Balance for Executives 23:18 Crafting a Narrative Framework for Digital Success 24:35 Answer to Last Episode’s Question From Guest Dr Karen Hills Pruden
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