Working with managed service providers as a marketing professional, you come across the same issues fairly often. The tech crowd is comfortable with entrepreneurship, operations, even sales... but marketing? Yikes!
If you've been burned with marketing before, or if you're trying to make sense of marketing tactics, lingo and the big personalities that come with marketing for IT people, this might be a good podcast for you! No MBA-corporate speech, no marketing fluff, no time wasted.
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