RV223 - Evolving The CMO Role (Art vs. Science)

In today’s episode, I’m sharing my interview on The Long Game podcast where we covered a variety of great topics like:

Being Misunderstood on LinkedIn

Attribution is a Tool (Not the Answer)

Reimagining the Role of the CMO

Demand Creation vs. Brand Awareness

Bootstrapping vs. Venture Capital

Why SaaS + Services is a Great Model

LinkedIn's B2B Potential

And more…

–

Thanks to our friends at Hatch for producing Revenue Vitals, and all of Chris’s short-form video and YouTube content. Hatch is a video-first content agency that creates short-form video content, video podcasts, original video series, and YouTube videos for B2B companies. Visit www.hatch.fm to learn more.