Hall of Fame: Krysten Conner Ep. 137

FOUR ACTIONABLE TAKEAWAYS

Start with a menu of pain: the 3 biggest problems that any given persona can face.

Once you align on the problem, ask, “What’s prompting that need?”.

You can start talking about solutions once you have an executive-level problem (e.g. down round, churn problem).

Use individual contributors, like AEs, for inside intel on the organization. Then use their quotes on 1-2 slides when meeting with VP or CXO.

PATH TO PRESIDENT’S CLUB

Enterprise Account Executive @ UserGems

Enterprise+ Account Executive @ Outreach

Enterprise Accounts, Financial Services @ Tableau Software

Strategic Accounts @ PowerSchool

RESOURCES DISCUSSED

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